Making of… Sprayway AW14 Lifeware
Along with new faces for the mountain line-up, we wanted to have new models for the other ranges. I’ve worked with Debbie “Miss Cumbria” Ingram on entirely different shoots in the past and thought she would be great for these shoots and give us a very different look to previous seasons. As luck would have it, Debbie’s partner, Patrick, also does some modelling. When a brief calls for shots of a couple I’m always happy to find a real-world couple who fit the bill. The approach for these shoots is always to capture shots that are as real and candid as possible. We’re shooting lifestyle here, rather than straight catalogue images. You get so much natural, easy interaction between real couples.
We had two days to fit in the urban ‘Lifeware’ range, and the Hill Walking and Versalite ranges. Experience has taught me that, in the Lakes particularly, two days is a minimum; at some point in any 48 hour period we will get some great light, no matter how foul the weather, you will get at least one break. The trick is making sure you’re ready to make the most of those breaks.
We had a lot to fit in the two days and I was really hoping that we’d get more than one decent break in the Autumn weather that was setting in. We did, but only just. Mostly we had rain. And more rain.
Luckily, this was a shoot that was all about selling waterproof jackets. Bring it on…
The Lifeware range is all about combining style with practicality. Being out on a Lake seemed like a great setting for showing off the advantages of Goretex jackets on an Autumnal day. The staff and crew of the Keswick Launch on Derwent Water were extremely accommodating for the first part of our shoot.
I love Keswick and really wanted to show some atmospheric street scenes in the town. We lose the evening light so fast at this time of time of year which brings some interesting challenges. The warm lights from shop windows look fantastic but the fading daylight is perfectly balanced to the artificial lights for a matter of minutes.
Speedlights are the obvious answer, but you have to watch to the constantly changing exposures and shooting on public streets makes setting stands impractical.
Marketing assistant Stuart was brilliant as our carbon-based light stand for the night/evening street shots, with the added advantage of being able to track with the models to get some really nice walking shots.
And the rain… well that just added to the atmosphere.
You can find more images from this shoot here: /portfolios/sprayway_aw14_lifewear/