The Shackleton Company AW17 Ullswater, Photography by Tommy Martin

On Location with The Shackleton Company

While it is better to busy than bored, it plays havoc with keeping my blog up to date… I was approached by The Shackleton Company all the way back in October to shoot some atmospheric location shots of their clothing range in the Lake District. They’re producing a fantastic range of gear, putting a modern spin on on the designs used by the great Ernest Shackleton and his crew on their incredible 1914 Antarctic Expedition.

The casting brief was not for your average agency model type. I seem to remember the phrases ‘real outdoor types,’ ‘real beards’ and ‘no hipsters’ being used.. I put a casting call out in a few places, including the ‘I Love the Lake District’ group on Facebook, which triggered a small avalanche of messages. After a certain amount of email tennis with the clients, we settled on David Jaquin & James Horrocks as our models.

Given the nautical connotations of Shackleton, obviously we had to shoot some of it on some water… We planned to shoot around Ullswater, and take a trip on the Ullswater Steamers, whose crews are probably getting quite used to me turning up with production teams (Thank you, Justin. Again..).

 

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You can see some more of these shots and find out more about The Shackleton Company on their website: http://shackletoncompany.com